Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Media Action Annual Report 2022-2023

This year, we have found ways to deliver amid political turmoil and crackdowns on civil rights in Afghanistan, Myanmar and Ethiopia, continued to support our media partners in Ukraine through wartime, and broken new ground with our first Pacific programme in Solomon Islands. We continue to deliver important support to public interest local broadcasters, fostering peaceful discussion and debate while enabling audiences to have a better understanding of each other and the events happening around them.

Check out some of our highlights from the year

  • Global: New podcasts

    Including Brave New Media, an exploration of challenges faced by independent media around the world and potential solutions; Living Climate Change Africa, a five-part series featuring voices from the frontlines of climate change, and Tanzania Adapts, a Swahili-language podcast exploring the impact of a changing climate on everyday life, and how to cope.
  • India: Saving lives with mobile phones

    Our mobile phone health service was found to have saved nearly 14,000 lives while contributing to higher reported use of modern contraceptive methods. The findings of a randomised controlled trial published in a special BMJ Global Health supplement demonstrate that a small amount of powerful media content can have a significant impact on the health and future of poorer families.
  • Ukraine: Our research into gender

    We conducted our largest-ever research study in the country to examine how women and gender-diverse people are affected by conflict, and to identify their information needs. We captured the needs and understandings of 1,700 women - including 200 in occupied and front-line areas. The results are helping our media partners to inform their programmes.
  • South Sudan: 10 years of Life in Lulu

    Our radio drama's characters have become beloved household names in 10 years on air!. The drama began by addressing high rates of maternal and infant mortality, and has covered issues of governance, ethnic divides and peaceful co-existence.
  • We opened our first Pacific islands project, working with Solomon Islands Broadcasting Corporation and Media Association of Solomon Islands members, and conducting a major media survey. Our training covered editorial and production techniques, and broadcasting during emergencies, financial reporting and trafficking of women and girls.
  • Our social media project on sexual and reproductive health has become a popular space for service providers and young people to discuss sexual health and rights, to share trusted information and to challenge taboos – our top post on Facebook reached over 25 million people, with 22.7 million video views!
  • North Africa: El Kul (For Everyone)

    Our digital platform for Libyan audiences was named Best Trust Initiative in the 2022 WAN-IFRA African Digital Media Awards. El Kul, which is run by Tunis based Βι¶ΉΤΌΕΔ Media Action content producers and a team of Libya-based freelance reporters, has over 1.2 million followers who watch its content promoting inclusion, diversity and tolerance.
  • Global: INSIGHTFUL research festival

    We drew more than 750 people online and in-person, with webinars promoting our research into reaching diverse audiences, working in regions affected by conflict and crisis, supporting public interest media and attracting digital audiences – demonstrating how audiences remain at the heart of everything we do.

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